Söderberg & Partners invests in APC Forsikringsmæglere A/S

7 maj 2020

Söderberg & Partners, a Nordic market leader in pension advice and corporate insurance services, is today announcing their acquisition of a substantial minority shareholding in the founder-led pension broker APC Forsikringsmæglere A/S. APC founder and CEO Peter Lindblad will remain as the majority shareholder.

APC Forsikringsmæglere A/S is the largest B2C pension broker in Denmark and one of the leading fintech developers in the industry, a position that Söderberg & Partners hopes to help APC strengthen even further through cooperation around fintech development capabilities.

Gustaf Rentzhog, founder and CEO of Söderberg & Partners, says:

- We are very excited to invest in APC Forsikringsmæglere A/S. Their strong position in the Danish B2C pension broker market is built on local presence across the country where the clients actually live, work, and subsequentially retire. That strong connection to the clients is a fundamental value in our firm and something we look for in all companies we choose to invest in.

Gustaf Rentzhog continues:

- Söderberg & Partners is one of the leading players in the Nordic corporate pension market. Adding one of the leading players in the Danish consumer pension market to our investment portfolio broadens and supplement our business group in a very valuable way.

Peter Lindblad, Founder and CEO of APC Forsikringsmæglere A/S, says,

- I am extremely pleased to welcome Söderberg & Partners as a significant shareholder to support APC moving to the next growth phase. This enhances not only the position of, and possibilities for, APC, but I also believe it will significantly enhance the products and services we are able to deliver to our customers

For more information, please contact:

Rasmus Löwenmo Buckhöj, Head of Information, Söderberg & Partners Group
Email Rasmus
Mobile: +46 76-149 50 05

Peter Lindblad, CEO and founder, APC Forsikringsmæglere A/S
Mobile: +45 21 39 02 70


Brief Facts about Söderberg & Partners

Söderberg & Partners was founded in 2004 and is today a leading non-bank provider of wealth management and corporate insurance services in the Nordic region and the Netherlands. Söderberg & Partners has in 15 years achieved a market leading position with regards to customer satisfaction and market presence within all segments in which it is active. For additional information about Söderberg & Partners, please visit Söderberg & Partners’ website at www.soderbergpartners.nl.

About APC Forsikringsmæglere A/S
APC Forsikringsmæglere A/S is with its 150 employees spread on five offices by far the largest and leading BtC Pension Broker in Denmark. Founded in 2007 by CEO Peter Lindblad, the business has seen consistent growth in AUM. APC is also widely known and recognized as the leading Fintech developer in the industry developing state of the art and ISAE 3000 certified comparison Fintech (IPSS) for individual clients.